Both: Our Target Audience

We have decided our documentary will be aimed at 18-30 year olds for both genders, but it will be more focused on females rather than males. Aiming at this would make our documentary more unique, as there are very few documentaries around that focus on this genre/target audience combination. We will use a mixture of people who come from different backgrounds, as we will focus on people who come from both rural and urban environments. As for the class, we will focus on middle-class people because the majority of middle-class people have at least experienced video games, whereas lower-class people can barely afford video games let alone play them, and higher-class people never pay attention to any story lines or concepts involved in video games, and only play for their own benefit.

As for researching our target audience, we have many options open and available to us. We can interview fellow college students as they have first-hand experience with video games and play them occasionally/regularly (obviously some play more than others, so they will have a better insight to the view of women displayed in video games (especially those who are female). This would get us responses from those at the bottom-end of the scale of our target audience range, but we would need to use multiple techniques in order to get a full-scale response. We could use another technique such as the social media to get even more responses. Using websites such as Facebook and Twitter to publish short survey's/polls to friends and followers would give us a wider response from those who we cannot contact through other means. We can also post a survey/questionnaire on a gaming forum so we have more relevant answers/views to develop our project with.

This is the survey we will use:

Link To The Survey: http://freeonlinesurveys.com/app/rendersurvey.asp?sid=sal01ncm1gty0t5128616&refer=

Survey for Target Audience

Intro:

How old are you?

What gender are you?

Part 1

1. Have you ever watched a documentary? (if no, skip to part 2)
   
   
2. What genre of documentary do you typically watch?
   
   
3. Do you watch documentaries when they premiere, record them to watch later or both?
   
   
4. If you watch them live, what time do you generally watch them?
   
   
5. What channel do you usually watch these documentaries on?
   
   
6. If you don't watch the documentary's when they premiere, what sort of catch-up do you use to view it?
   
   
7. Would you be willing to watch a documentary that focuses on video games (if not, why?)?
   
   

Part 2

8. How often (if you do) do you play video games?
   
   
9. What genre of video games do you normally play?
   
   
10. If you do play video games, how many feature female protagonists (main characters)?
    
    
11. What's the first thing that comes to mind when “video games” and “women” are used in the same sentence?
12. Which of the following character(s) do you prefer (based on actual character)?

• Alyx Vance (Half Life)

• Chun-Li (Street Fighter)
• Lara Croft

• SHODAN (System Shock)
• Princess Peach
  
  
  
  

13. What is your opinion on Hottest Gaming Characters Lists (http://www.complex.com/video-games/2012/06/the-50-hottest-video-game-characters/)?
    
    
14. If you answered “no” to question 1, would you be interested in watching a documentary on 
    video games?