We have agreed that we aim to use the advertisement in papers such as The Sunday Times, The Times and the Guardian (for our final draft we will use the house style of the "Culture" pull-out magazine within The Sunday Times to demonstrate it's effectiveness.) We have also agreed on other key features of the article:
1. The time and date the programme will be shown will be in mid-December, and after 9:00pm (we will finalise this decision in due course).
2. The blur should include a brief overview of the documentary, whilst not condescending any aspects of the programme itself. It will also include a brief opinion from a "critic", hopefully strengthening the promotional level further.
3. The photo used will be a still from the documentary. Our options are to either use one of the hosts, both of the hosts or the initial title sequence.
4. The advert will be shown as if it's a "Critics Choice", giving it an extra promotional strength.
Here is an example product of what we intend to follow:
Here is an example product of what we intend to follow:
No comments:
Post a Comment